Why Your Job Ad Sucks and You Aren’t Attracting Qualified Talent (part 2 of 3)

How can the job description/ad sound LESS like a job and MORE like an opportunity? SIMPLE: Shift your focus from the HAVES to the DOS. Instead of having a checklist of what someone needs to HAVE for a job, focus on what someone has to DO to be successful in a job. Top talent will only leave their current roles for an opportunity – not just a job . Those employees want to be challenged – they desire to learn something new. A successful job description/ad outlines the opportunity throughout the entire ad.

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Why Your Job Ad Sucks and You Aren’t Attracting Qualified Talent (part 1 of 3)

The best practices in the hiring process start with creating an effective job description. A simple shift in your job description/job ad can dramatically alter the results you’re seeing, from 5%-10% of your applicant pool being quality to 50% or more! Here is part 1 of our 3 part series where we’re going to teach you how to attract top talent starting from the job description.

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