We have learned that human performance categories like sales ability and leadership can be broken down into skill sets that are not only measurable; they are also trainable. I have pushed the competencies approach into several new areas over the years, including parenting, stress management, and even love, but the area where this approach has had the greatest success has been creativity. Based on a review of relevant research and theory, my collaborators and I have identified four core competencies that help individuals express more creativity, boosting creative output dramatically.